Digital Insights LLC is a U.S. Veteran Owned company based on Washington State.


Rob Tiffany is Founder and Managing Director at Digital Insights where he provides strategy, connected intelligence, and execution to deliver value from data to drive sustainable agriculture with the Greenhouse platform.

Rob has been featured in Wired, Forbes, Fierce Wireless, Inc. Magazine, Mobile World Live, and Techonomy.

Prior to founding Digital Insights, Rob served as Vice President and Head of IoT Strategy at Ericsson driving 5G connection management for IoT devices. As Chief Technology Officer at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT + Digital Twin platform which landed in Gartner’s “Leaders” Magic Quadrant. Spending most of his career at Microsoft, Rob was Global Technology Lead for the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, he co-founded NetPerceptor developing one of the industry’s earliest Enterprise Mobility Management (EMM) platforms for smartphones.

A bestselling author and frequent keynote speaker, Rob serves on multiple boards and is routinely ranked as one of the top IoT + Digital Twin experts and influencers in the world by Inc Magazine, Onalytica and others.

Rob is a U.S. Navy combat veteran who served on both Trident and Special Ops Submarines.